Strategy Development

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Strategy development, also known as strategic planning, is fundamental to creating and running a business and is practiced widely both informally and formally. it is capable of being changed in response to shifting market dynamics. 

 

Business Development

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“Business development some will say is partnerships,”
“Others will say Business development is sales,”
“Business development to a startup is hustling”

Actually business development is the creation of long-term value for an organization from customers, markets, and relationships.

This simple definition requires more clarification. Fundamentally, business development is the challenge of determining how the interactions of those terms combine together to create opportunities for growth.

 

Marketing

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1. Develop a realistic Marketing Budget

Small business owners today are most concerned with customer attraction and retention, but many only have small marketing budgets.
In fact, only 25% of business owners spend more than £315 (~$500) per month on marketing. Do you spend less?
We don’t recommend breaking the bank allocating funds to marketing, many initiatives are low cost, however you should make strategic investments better positioning your business where consumers are researching products or services and making purchases.

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2. Build a Simple & Effective Website

Today a website is the central component of any business’ digital strategy; it is how customers and prospects find and engage with you. Surprisingly more than half of small businesses owners (52%) do not have a website and 90% of small business owners' that do have websites, have sites that are not mobile optimised. Are you one of them?

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3. Use Defining & Searchable Keywords throughout

Pay close attention to where your website visitors are coming from, how they’re searching for you, what search terms they are using and what they’re doing while on your website, so you can consistently update and improve their experiences through tweaks to your site’s navigation and content. Your site is not conversational search ready?

4. Successfully Manage Online Reviews
Online company product and service reviews are playing a central role in customers purchasing behavior. Similar to word-of-mouth, customers place high emphasis on the content of online reviews. With the stakes so high, it is important for all businesses to monitor online reviews. Small business owners should spend time planning responses to online reviews – especially those that place their business in a negative light. Do you monitor online reviews?

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5. Create a Social Media Presence

Today a considerable amount of time is spent on social media - interacting not only with family and friends, but increasingly with companies and brands as well. Many businesses have already successfully built social media channels to generate loyalty and engagement with their customers and potential customers. In fact, Facebook recently announced that 24 million small businesses maintain active pages on their site. Are you one of them?

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6. Use Analytics reporting to keep you informed

More than half (56%) of small business owners do not measure results from their marketing. Those small business owners have no baseline to determine how well their marketing is doing or how to set priorities for what else they can or should be doing.